Typography

The lowercase alphabet set in n8n Baumer, with “n8n” in pink

Our typography resolves a core tension: the brand needs to feel technical without being cold, and human without losing precision. n8n Baumer, a custom version of EK Baumer, strikes this balance. Its crisp, unfussy shapes keep it precise, while its open counters and terminals make it warm and approachable.

n8n Baumer

n8n Baumer doesn’t draw attention to itself. It gives the brand a calm, consistent foundation, so the graphic language, grid, and composition can take center stage.

A type specimen: headlines in n8n Baumer Plus Medium, body copy in n8n Baumer Plus Regular, and data and labels in n8n Baumer Mono Plus

Variable font files

We use two variable font files: n8nBaumerPlus-VariableVF.ttf and n8nBaumerMonoPlus-VariableVF.ttf. Using variable fonts instead of a full set of static files saves time and server space, and makes it easier to select weights in development.

Variable fonts support any weight, but we use only two: Regular (400) and Medium (500).

Static .otf files are also available. Use them only when software doesn’t support variable fonts.

The weight axis from 400 to 800, with Regular (400) and Medium (500) marked as the two weights we use

Typographic scale

Type sizes and line heights are always multiples of 4px. This keeps type aligned with our 8px grid across every platform and format, from the website design system to the social toolkit.

Set headlines with tighter leading and tracking, so they feel confident and concise. Set body copy with slightly looser leading and tracking, so it’s easy to read.

Never set leading so tight that ascenders and descenders touch or overlap. If they clash, increase the leading in 4px steps until they don’t.

The typographic scale: Baumer 136 at 90% leading, 124 at 100%, 72 at 105%, 60, 32, and 28 at 110%, and uppercase mono, with size, leading, spacing, and weight for each

Typeface in use

Below are examples of n8n Baumer in use. Along with the rules above, the typeface works best when it’s set simply and consistently. Create hierarchy with size and placement, not color or decoration.

A “Your work, your way. Automated.” web page shown at desktop, tablet, and mobile sizes
A “Manual of automatic things” cover with pink capsules on a dark dot grid
A conference lanyard badge reading “Anita Allen, GTM Lead DACH”
A social profile banner reading “Automate without limits” with “Think it” and “Build it” capsules

Type + graphic devices

Our three graphic devices, the dot grid, debossed panels, and capsules, each use type differently. On the dot grid, type should sit cleanly without clashing with the dots. Debossed panels hold centered text, usually headlines, above the layout. Capsules hold short labels and sit at the lowest level of the hierarchy.

Dot grid

Keep type clear of the dots. Wherever possible, leave an even margin between the type and the dots above it, to its left, and below it. Don’t set small body copy on the dot grid, because the dots and letterforms start to clash.

Headlines in large, medium, and small sizes set on the dot grid with balanced margins, and body copy in three sizes where only the largest sits on the grid

Debossed panels

Use debossed panels mainly for headlines. Center the text vertically and horizontally, with padding at least equal to the line height of the text. Size each panel in whole dot-grid units so it sits exactly on the grid.

Headlines L, Deboss L

“I’ll build it myself” on one line in a large debossed panel on the dot grid
Don’t: “I’ll build it myself” broken over two lines in a debossed panel. Large headlines should occupy a single line

Headlines S, Deboss S

“Automate without limits.” in a small debossed panel on the dot grid
Don’t: “Automate without limits.” pushed into the corner of a debossed panel. Margins should equal the cap-height, text should be centered