Graphic Devices

“The dot grid” over a field of gray dots

If typography, color, and our logo are the foundation of our brand, our graphic devices are the secret sauce. They give it personality and substance.

The dot grid

The dot grid is taken directly from the n8n product interface and reimagined as an expansive graphic element. It deliberately carries the product experience into the brand.

The dot grid follows the same logic as our overall grid system and must always align with it.

Four dot grid variations: gray dots at two densities and pink dots at two densities

Applying the dot grid

Always set the dot grid from the correct origin point and align it to the base grid before building anything around it. If it drifts, the pattern breaks: dots fall between grid increments, spacing feels off, and the composition loses its structural integrity.

A dark card whose dot grid aligns to the base grid, labeled “Dot grid aligns”
A dark card whose dot grid drifts off the base grid, labeled “Dot grid breaks”

Scaling

The dot grid can be scaled to create more dynamic compositions. Always scale in grid increments rather than freely, so the dots keep their structural relationship to the grid.

A dot grid scaled from small to large dots in grid increments, marked 1x and 2x
A “Code, AI and humans” event screen with a pixel illustration on a dot grid

As a text container

When the dot grid is used as a container for text, type size and line height should align with the grid. This lets the text and grid work together rather than compete visually.

“97% of what we deliver is in n8n” with the type set on the dot grid
One layout on the dot grid at desktop, tablet, and mobile sizes

The capsules

Like the dot grid, the capsule originates from the product interface. It is brought into the visual identity as a deliberate echo of the tool itself. It is one of the most versatile elements in the system, working as a label, tag, breadcrumb, or navigational device, and as a compositional element in its own right.

In every context, the capsule builds hierarchy and adds a distinctly n8n character to the layout.

A connected capsule with dots and a standalone capsule with crosshairs
A node with a code icon connected to a plus button, labeled “Clean output”, on a dark dot grid
Capsule construction: the dots and padding measured in fractions of the capsule height

Nodes

Derived directly from the nodes within the product, this variant extends a recognizable product element into the brand.

Nodes can connect horizontally, making them well suited to sequential labels, tags, and micro-headings.

They can also be used playfully as a standalone graphic device.

“Manual of automatic things” card with a row of connected capsules
An n8n.io capsule sticker on a laptop next to the keyboard
Two capsule-shaped enamel pins with the n8n symbol
Office photo in a white frame with the n8n logo and connected capsules
LinkedIn post: “AI automation with a human touch” with a tilted capsule
Tote bag printed “May contain nodes” on a pink stool

Crosshairs

The crosshair capsule is the most technical expression of the capsule system, designed for structured, information-rich layouts. Crosshair capsules can be stacked vertically.

“Code, AI and humans” card with stacked crosshair capsules beside a photo
Event badge for Anita Allen with stacked crosshair capsules
Hand holding a “Come build with us” flyer with a stack of capsules

Some things to keep in mind

The capsule is a versatile element, but it works best when used with intent. Here are some dos and don’ts:

Do: a dark “Manual of automatic things” card with short capsule labels
Do: a pink capsule with black text on a light background

The deboss

The deboss introduces a layer of tactility to the brand system: a subtle three-dimensional quality that sits in deliberate contrast to the utilitarian grid, dots, and capsules.

Where those elements are precise and structural, the deboss feels soft, physical, and human, balancing the system’s technical character with warmth and materiality.

The result is a quieter expression of the brand that adds depth without competing for attention.

Three debossed panels pressed into a light surface
Dark mobile card “About the Mallard Automation Loop” in a debossed frame

Depth scale

Four depth levels control the intensity of the effect. The guiding principle is simple: flatter for smaller applications, deeper for larger ones.

Event screen: “AI software development for the rest of us” on debossed panels
A product dashboard with debossed tiles on a dark background
A hand holding a phone showing a debossed n8n interface

The digital deboss effect is for digital assets only. In print, the paper should be physically debossed to achieve the same effect.

A physically debossed notebook with a pink spiral binding
Don’t: a printed sheet using the digital deboss effect, crossed out